This is one the best moisturizers on the market right now. I picked this up from Target a few days ago and noticed that it was a new brand that I’d never seen before. The packaging and the fact that the product has “shea butter” as it’s main ingredient is what drew me in. So I purchased it, and I must say this is a staple item for me. This has an amazing smell and immediately absorbs into the skin. Since I just started using it, I have yet to see any of the other benefits take effect such as the overall toning of the skin. But stay tuned and in a month or so I should have an update.